STRENGTHENING THE POOR 46
I went to buy a packet of sugar from a shop owner, I asked for StLouise but because he doesn't have it and wanted me to buy the one he has, he brought it out and said something that put me off entirely and killed my interest from buying that brand of sugar. He said, 'this sugar' pointing to the brand he brought out, 'is better than StLouise because its not too 'sugarish''. I looked him with a look I can describe and said, 'if I want paper I'll buy a pepper that is 'pepperish', if I want salt, I'll buy a salt that is 'saltish', and if I want sugar, I'll buy sugar that's 'sugarish', if this is a pack of sugar that's not 'sugarish', I want StLouise that is' being able to answer the question, what does my customer want when he asks for these goods or services from me will help you know how to sell your goods. Your success as a businessman is around the need of your customer. Being able to know what