STRENGTHENING THE POOR 31

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Bright a Rebrander shared with me how his business crumbled because he allowed a family member to handle it, his story is similar to the stories of scores of people who had lost their businesses because they committed it into the hands of unskillful family members and very close friends.
Business is not run on emotionalism, you only put business minded people in charge of businesses. Whoever that doesn't treat business as business, who uses family ties and friendships as a way out of being held accountable for the business isn't worth handling your business.

To train the African child to build business, let him only put business minded people in charge of his business, and not those who can't be held accountable for the poor performance of the business because they are close friends and family relations.

If your son is not business minded, let a stranger who is, be in charge of such business. Business is not run on emotions, but reasons and skills. Whoever that doesn't know what it takes to run your business should not be put in charge no matter who he is to you. Look for men who are skillful in running that business, don't use the running of your business to reward family members and friends.

God bless you
Promise Ikpe
#RebrandAfrica

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