STRENGTHENING THE POOR 44



After receiving lectures on how to raise funds for his business ideas, he now wanted to practicalize it, and then he discovered that life application is always different from theory. His friend said, forget that lecture, you can't raise fund for this ideas by selling your business ideas and units to people as per the lectures, how would you gather the people? Who would listen to you? He tried discouraging him, but he wouldn't allow anything discourage him. He thought of how difficult it is for him to raise money from family members, so he decided to organize a launch party. He is going to launch the business he hasn't started. He told the best catering company whom he wanted they serve that he doesn't have money for their service, but that he'll bring important men to the occasion which would mean more customers for them, so the company agreed to serve as long as it would offer them the opportunity to meet with some elites of the society for a very low fee which would be paid after the occasion. He went to various elites, inviting them and promising them that the best catering company would be serving them, and they'll meet other important elites of the society. With the same strategy he got a very nice hotel venue and many people came. Some came for the food, some for the venue, some to advertise their business and others to socialize, the bottom-line was, they all came. He introduces his business plan to them, and he got more funding than he required and got them free. He never had to sell any of his business units for funds.

The African must learn to think big and never assume anything is impossible, even if he had tried and failed before. Every great move had set backs, every great companies once faced rejection and failures before they prospered, yours wouldn't be different.

When you tell yourself its impossible and you can't do it, you've shut the door to achieving such dreams. The first way to make anything possible is to declare it with your mouth over and over again even when its failing in your hands and you can't see how it would work out in your mind, don't let it fail in your mouth. If you can convince yourself its possible, soon others would join you to make it possible for you. The reason finance has been a major hindrance to the execution of many business ideas is because those with the ideas have accepted in their mind that, they can't do anything to finance their business plans. You can! First say it to yourself and when you've convinced yourself, the ideas on what to do would hit you and the energy to do would come on you. No exact strategy of raising funds it's the best; what works for others may not work for you but you'll definitely have what would work for you.

God bless you
Promise Ikpe
#RebrandAfrica

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